{"id":206,"date":"2013-04-09T16:03:38","date_gmt":"2013-04-09T16:03:38","guid":{"rendered":"http:\/\/colinchapmanmuseum.org.uk\/?page_id=206"},"modified":"2022-06-24T08:19:36","modified_gmt":"2022-06-24T08:19:36","slug":"aesthetic-analysis-car-designers","status":"publish","type":"page","link":"http:\/\/colinchapmanmuseum.co.uk\/?page_id=206","title":{"rendered":"Aesthetic Analysis: Car Designers"},"content":{"rendered":"<p align=\"center\">CAR DESIGNERS.<\/p>\n<p><strong>INTRODUCTION<\/strong><\/p>\n<p align=\"justify\">This article grew out of a synthesis deeply rooted in a critical analysis and appreciation of the achievements of Colin Chapman and Lotus. It was also inspired by:<\/p>\n<ul>\n<li>\n<div align=\"left\">A requirement to establish the relative hierarchy of Chapman through comparison<\/div>\n<\/li>\n<li>\n<div align=\"left\">That fact that Chapman commissioned designers to cloth his cars. In particular the Esprit introduces us to specialist designers.<\/div>\n<\/li>\n<li>\n<div align=\"left\">The Eight Automobiles Exhibition profiled the aesthetics of automobile engineering and design.<\/div>\n<\/li>\n<\/ul>\n<p align=\"justify\">As a means of critical analysis we adopt a system of bench marking. This article essentially comprises an A_Z directory of the world\u2019s car designers and their work. It also thought that assessment can be made through comparison with enjoyment and critical appreciation developed by the exercise.<br \/>\nThe author\u2019s knowledge is limited and its appreciated there may be omissions. Should subscribers feel that there are major omissions we hope that you will make suggestions. The exercise will be better as a result. These series can be incremental and the resource can improve over time. This is a building block and will be the source of an expanding series of articles that critically examine car design and performance using Lotus as an essential benchmark.<br \/>\nThe author suggests that these fundamental criteria are applied when making comparisons:<\/p>\n<ul>\n<li>\n<div align=\"left\">Is the designer just creating body styles and what is that role[ owner , corporate executive consultant or creative draughtsman]<\/div>\n<\/li>\n<li>\n<div align=\"left\">Engineer and designer<\/div>\n<\/li>\n<li>\n<div align=\"left\">Owner, engineer, designer and person determining brief specification and viability.ie person taking risks<\/div>\n<\/li>\n<li>\n<div align=\"left\">Owner, facilitator , coordinator [creative role can be underestimated]<\/div>\n<\/li>\n<li>\n<div align=\"left\">Coachbuilders [ again the design role can be understated .The coachbuilders often were artists too ]<\/div>\n<\/li>\n<li>\n<div align=\"left\">Industrial designer who designed in other fields as well as automobiles.<\/div>\n<\/li>\n<\/ul>\n<p>Subscribers may like to also look at our articles:<\/p>\n<ul>\n<li>\n<div align=\"left\">Motoring Icons of the 20C: Bugatti, Lotus and Jaguar.<\/div>\n<\/li>\n<li>\n<div align=\"left\">Industrial and Product Designers<\/div>\n<\/li>\n<li>\n<div align=\"left\">Aesthetic analysis \u2013 various descriptions of significant Lotus and peer car designs.<\/div>\n<\/li>\n<li>\n<div align=\"left\">The work of Williams and Pritchard coach builders and our article.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Charity and Subjectivity<\/strong><\/p>\n<p align=\"justify\">The author acknowledges that hard and fast rules are difficult in attributing design. The explanations are that individuals often worked for organisation that would tend to own the intellectual property.<br \/>\nIndividuals might have reported to senior executives whom might have felt accountability. Aspects of the design might have been shared and designers change jobs mid project. Some alterations might be made in productionisation.<br \/>\nIt is very difficult to hold a patent on a car design and for this reason designs are borrowed, modified and evolved. For this reason there is a continuum and many shades of gradation. The author\u2019s chronology hopes to make some sense of this and offer peer comparisons.<br \/>\nFor these reasons the author has been broadly generous in attributions.<\/p>\n<p align=\"center\"><strong>The automobile design in the 20c<\/strong><\/p>\n<p align=\"justify\">Design has been conducted against a wider socio economic context. The car has been one of the greatest symbols of the era and for some defining it. Please see chronology list of significant car designs as this will assist understanding. Some of the profound influences on design have been:<\/p>\n<div align=\"left\">\n<ul>\n<li>Socio-economic interaction \u2013wealth and poverty. The search for individual expression in society requiring greater conformity and as modified by mass production<\/li>\n<li>Technology<\/li>\n<li>Employment and labour distribution through to commuting and public transport<\/li>\n<li>Energy availability and price<\/li>\n<li>Technology of mass production and mass markets and obsolescence.<\/li>\n<li>Culture and freedom of expression and individuality.<\/li>\n<li>National prestige.<\/li>\n<li>Legal commercial , financial considerations<\/li>\n<li>Insurance<\/li>\n<li>Taxation and Welfare<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\">In the 20c and the consumerist society; design has sold. Style has been applied to table ware, refrigerators, food processors, TV sets and furniture.<br \/>\nThe design of the motor car is one of the hardest objects to design and produce because of its mechanical complexity. It too has been subject to style. In this article we attempt to look at designers and in some small way explore the works where engineering excellent has been equalled by aesthetic beauty allied to function.<br \/>\nThere is rich and deep evolving resource to draw upon.<\/p>\n<p align=\"center\"><strong>New York<\/strong><strong> Museum<\/strong><strong> of Modern Art .1951 Exhibition \u201cEight Automobiles\u201d [Rolling Sculpture]<\/strong><\/p>\n<p align=\"justify\">This exhibition was concerned with the \u201caesthetics of motor car design\u201d<br \/>\nThe curator for this exhibition was Arthur Drexier and a catalogue was produced by Leo Lionni.<br \/>\nIt listed these iconic cars that were displayed;<\/p>\n<ul>\n<li>\n<div align=\"left\">1930 Mercedes-Benz SS Tourer<\/div>\n<\/li>\n<li>\n<div align=\"left\">1939 Bentley Saloon [ James Young]<\/div>\n<\/li>\n<li>\n<div align=\"left\">1939 Talbot Lago [Teardrop coupe]<\/div>\n<\/li>\n<li>\n<div align=\"left\">1951 Willis Jeep<\/div>\n<\/li>\n<li>\n<div align=\"left\">1937 Cord 812 Custom<\/div>\n<\/li>\n<li>\n<div align=\"left\">1948 M.G.TC<\/div>\n<\/li>\n<li>\n<div align=\"left\">Lincoln Continental Coupe<\/div>\n<\/li>\n<li>\n<div align=\"left\">Cisitalia 202<\/div>\n<\/li>\n<\/ul>\n<p align=\"center\"><strong>The Designers<\/strong><\/p>\n<p align=\"left\">A directory in three groups forming an A-Z<\/p>\n<p><strong>Aesthetic Analysis of Exceptional Cars and Short List<\/strong><\/p>\n<p align=\"justify\">Aesthetics is very subjective and the editors acknowledge this. For this reason we invite other interpretations and suggestions for inclusion. We will be happy to respond.<br \/>\nIn the early stage of motor car design the design clues and architecture were adopted from the steam engine. Symbolic and function suggested a long bonnet, small cab and fuel tender. From these functional activities derived the canons of taste.<br \/>\nLong bonnet, small cockpit and small boot comprised the essence of the recognisable sports car.<br \/>\nThe structural move to mid and rear engine at a stroke removed this established formulae and allegory. A new vocabulary was required to articulate form and function.<br \/>\nMore recently the mass produced saloon car with the transverse front engine, demand for internal space and fuel economy has perhaps reduced or restricted personalisation and expression.<br \/>\nWithin this study the author has not provided a history of manufacturers but has chosen to focus on designers and engineer\/ owner designers. However coachbuilders have contributed some truly magnificent designs and it was felt appropriate that they too ought to be acknowledged.<br \/>\nThe author has drawn up a short list and a selection of detailed aesthetics studies is provided.<br \/>\nAgain we are happy to receive reader\u2019s ideas and suggestions which will be responded to. The incremental comparative nature of this study improves as a result.<br \/>\nShow cars have been referred to as: \u201cbutterflies \u2013 rare and ephemeral\u201d but none the less in the authors eyes still some of the most striking beautiful of objects ever made particularly where there is total integration and articulation of form and function.<br \/>\nIn the 1950\u2019s there was a Renaissance in European car design and our study evidences this. In particular the Italian school has perhaps not been excelled in either quality or continuum. Theirs has been a celebration of sculpture and an expression and exercise in artesian skill and applied technology. Passion drives the creativity and there is a sense of aspiration that is rarely compromised by any cynical requirement of utility.<br \/>\nI hope that these observations will be borne out by the aesthetic studies provided.<br \/>\nThe author suggests that although photographs are a useful tool for aesthetic analysis they are possibly best used in conjunction with working drawings. For this reason readers are directed to the website <a href=\"http:\/\/www.carblueprints\/\">WWW.carblueprints<\/a> and examples are included to complement the observations made,<\/p>\n<p align=\"center\"><strong>Short list [designs selected for extended analysis in italics] see also chronological list.<\/strong><br \/>\n<strong>Pre War.<\/strong><\/p>\n<ul>\n<li>\n<div align=\"left\">1915 Stutz Bearcat<\/div>\n<\/li>\n<li>\n<div align=\"left\">1933 Dymaxion Car<\/div>\n<\/li>\n<li>\n<div align=\"left\">1934 Tatra 77<\/div>\n<\/li>\n<li>\n<div align=\"left\">1934 Bentley 4.5L<\/div>\n<\/li>\n<li>\n<div align=\"left\">1934 Chrysler Airflow<\/div>\n<\/li>\n<li>\n<div align=\"left\">1937 BMW 308<\/div>\n<\/li>\n<li>\n<div align=\"left\">1937 Cord 810\/812<\/div>\n<\/li>\n<li>\n<div align=\"left\">1937 Talbot Lago T150-SS<\/div>\n<\/li>\n<li>\n<div align=\"left\">1938 Alfa Romeo 8C2900B<\/div>\n<\/li>\n<li>\n<div align=\"left\"><em>1949 Delahaye 175S<\/em><\/div>\n<\/li>\n<\/ul>\n<p><strong>Post War<\/strong><\/p>\n<ul>\n<li>\n<div align=\"left\"><em>1948 Cisitilia 202<\/em><\/div>\n<\/li>\n<li>\n<div align=\"left\">1949 Citroen 2CV<\/div>\n<\/li>\n<li>\n<div align=\"left\">1949 Landrover S1<\/div>\n<\/li>\n<li>\n<div align=\"left\">1949 Porsche 356<\/div>\n<\/li>\n<li>\n<div align=\"left\">1953 Mercedes Benz 300SLR coupe<\/div>\n<\/li>\n<li>\n<div align=\"left\">1954 Kaiser Darrin<\/div>\n<\/li>\n<li>\n<div align=\"left\">1955 Fiat Multipla<\/div>\n<\/li>\n<li>\n<div align=\"left\">1957 Lotus Elite<\/div>\n<\/li>\n<li>\n<div align=\"left\">1959 Mini<\/p>\n<div align=\"center\"><strong>1960\u2019s<\/strong><\/div>\n<\/div>\n<\/li>\n<li>\n<div align=\"left\">1961 Jaguar E Type<\/div>\n<\/li>\n<li>\n<div align=\"left\">1963 Corvette Stingray<\/div>\n<\/li>\n<li>\n<div align=\"left\">1966 Lamborghini Muira<\/div>\n<\/li>\n<li>\n<div align=\"left\">1966 Toyota 2000GT<\/div>\n<\/li>\n<li>\n<div align=\"left\">1967 Mazda Cosmo Sport 110S<\/div>\n<\/li>\n<li>\n<div align=\"left\">1967 Jaguar Pirana<\/div>\n<\/li>\n<li>\n<div align=\"left\">1967 Bizzarini 5300 GT<\/div>\n<\/li>\n<li>\n<div align=\"left\">1969 Ferrari 512 S<\/div>\n<\/li>\n<\/ul>\n<p><strong>1970 -2010<\/strong><\/p>\n<ul>\n<li>\n<div align=\"left\">1970 Ferrari Modulo<\/div>\n<\/li>\n<li>\n<div align=\"left\">1970 Stratos HF Zero<\/div>\n<\/li>\n<li>\n<div align=\"left\"><em>1987 Oldsmobile Aerotech<\/em><\/div>\n<\/li>\n<li>\n<div align=\"left\">1992 Jaguar XJ220<\/div>\n<\/li>\n<li>\n<div align=\"left\">1995 Ford GT90<\/div>\n<\/li>\n<li>\n<div align=\"left\">2001 VW W12<\/div>\n<\/li>\n<li>\n<div align=\"left\">2010 Porsche 918 Spyder concept<\/div>\n<\/li>\n<\/ul>\n<p align=\"center\"><strong>Conclusion<\/strong><\/p>\n<p align=\"justify\">The author has attempted a reasonably comprehensive review in order to achieve a fair critical comparison.<br \/>\nBy accident some of our subscribers may feel that there have been omissions. If this is the case please forward details.<br \/>\nAs impartial and reasonably academic examination we will make inclusions which can only serve to improve the exercise.<br \/>\nShould any subscriber wish to see a specific model researched in detail again please forward a request [either from those listed or another example.<\/p>\n<p><strong><a href=\"http:\/\/colinchapmanmuseum.co.uk\/Lotus%20Images\/Newsletters\/2011\/May%202011\/References.html\">References<\/a><\/strong><a href=\"http:\/\/colinchapmanmuseum.co.uk\/Lotus%20Images\/Newsletters\/2011\/May%202011\/References.html\"><strong> and A to Z Directory of Designers<\/strong><\/a><\/p>\n<p>When it comes to design this is my favorite\u2026<\/p>\n<p><a href=\"http:\/\/colinchapmanmuseum.org.uk\/wp-content\/uploads\/2013\/04\/Lotus-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1272\" alt=\"Lotus 11\" src=\"http:\/\/colinchapmanmuseum.org.uk\/wp-content\/uploads\/2013\/04\/Lotus-11-300x168.jpg\" width=\"300\" height=\"168\" srcset=\"http:\/\/colinchapmanmuseum.co.uk\/wp-content\/uploads\/2013\/04\/Lotus-11-300x168.jpg 300w, http:\/\/colinchapmanmuseum.co.uk\/wp-content\/uploads\/2013\/04\/Lotus-11.jpg 463w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Photo courtesy of the Lotus Eleven Register<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAR DESIGNERS. INTRODUCTION This article grew out of a synthesis deeply rooted in a critical analysis and appreciation of the achievements of Colin Chapman and Lotus. It was also inspired by: A requirement to establish the relative hierarchy of Chapman through comparison That fact that Chapman commissioned designers to cloth his cars. In particular the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-206","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206"}],"version-history":[{"count":6,"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/206\/revisions"}],"predecessor-version":[{"id":3870,"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/206\/revisions\/3870"}],"up":[{"embeddable":true,"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/280"}],"wp:attachment":[{"href":"http:\/\/colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}